Xprnc Media has developed and deployed a digital communication platform that empowers advertisers and media retailers to engage consumers in-store through digital aerial signage and integrated mobile experiences.
Advertisers gain direct, engaging, interactive access to a highly-coveted target demographic at the moment when these consumers are out shopping.
Media retailers benefit from ad revenue streams while they market new products and deliver lasting impressions to their customers through an entertaining and well designed interactive shopping experience.
Partnered with BroadSign International, the Coalition of Independent Music Stores (CIMS) and the Department of Record Stores (DORS).
Current retailer network of 50 media retailers nationwide reaching one million consumers monthly and 12 million consumers annually
The digital age has transformed the way businesses and advertisers engage with their core customers. The technology for intimate consumer engagement has never been more evolved.
And brand marketing has never been more competitive.
Media retailers sell music, movies, tech, hardware, accessories, and all manner of accoutrements. When it comes to physical in-store marketing they know what they’re doing. They’re expert in facilitating engaging in-store customer connections.
But when it comes to utilizing digital technology and managing state-of-the-art digital advertising & sales campaigns that fully leverage their foot traffic - media retailers lack time, expertise, and scale to successfully execute these strategies.
At this same time, advertisers always look for innovative new ways to impactfully and accurately deliver their message directly to their most preferred target audiences.
Xprnc Media team members have a 20-year relationship with music industry retailers. Currently our network includes 50+ of the highest quality retailers in the country; including members of the Coalition of Music Retailers (CIMS), The Department of Record Stores (DORS), and the Alliance of Independent Media Stores (AIMS).
Click on upper right corner of map for greater detail…
65% earn more than $35k, 50% earn $50,000+
86% are 18-54 years old
86% have some college, 56% have degrees
65% are male
Our current clients include media distributors like The Orchard, Amped, Think Indie, and WEA (Warner, Elecktra Atlantic).
Advertisers also include local and regional merchants. And national brands like PONO, Neil Young’s company promoting its new high resolution portable player, and U-Turn Audio, which makes turntables for vinyl lovers.
Having reached the 50 store milestone, we have achieved enough scale to enable us work with major labels like SONY, WEA and Universal, and to approach life style brands like Samsung, Under Armor, Red Bull, H&R Block, Budweiser, Nike, Travelocity, and Starbucks. Our goal is to be in 150 stores by end of 2019.
Ad copy consists of video or still images. Ads run for 15-30 seconds. Ads display twelve times per hour on random loops. That means a typical customer shopping for half an hour is exposed to each ad six times during the course of their shopping visit.
The longer customers spend in-store, according to Ipsos, the more likely they are to make a purchase. Media stores typically report some of the longest customer dwell times in retail.
Attracting eyes to the screen is an essential core competence. We run attractive ads and insert eye catching filler; and ads run randomly each segment to retain the element of surprise. Ads are designed to be viewed 5-20 feet away. All in the service of keeping consumers engaged.
Graphic arts and video editing are done in-house. We emphasize aesthetics. We lean toward culturally resonant themes and subtlety in brand ads. We want consumers to recall what they’ve seen and feel good while watching it. Beauty, emotion, and message.. all can be delivered with remarkable potency in 15-second servings.
Each display ad displayed on the screens shows up as a mirror-image button on the consumer’s mobile device inside the xprncmedia web app. These buttons link to advertisers’ preferred websites. For album and movie ads, xprncmedia also streams audio & video and discovers a trove of relevant data.
The video below showcases ads Xprnc Media has run on its network over the last 18 months, and a bit of creative visualization. The reel is just under 15 minutes in length.
High definition 55-inch screens are placed in clearly visible, high traffic areas of each network location.
Ads run for 15 to 30 seconds.
Up to 240 ad spots available every hour.
Consumers are driven to our mobile experience through digital aerial signage ads and physical signage placed throughout stores that include a QR Code to scan and an NFC tag to tap.
Reaching mobile devices is a priority for advertisers wishing to create a lasting impression.
Xprnc Media directly engages consumers on their mobile devices by matching aerial signage ads with buttons displayed in a mobile web experience.
Advertisers directly engage with consumers, and most importantly stick to their consumer by landing in their mobile device to be viewed any time in the future.
By clicking mobile button ads, consumers can browse product details, special offers, streaming media or any web link advertisers desire.
Our browser-based mobile media station allows advertisers to provide consumers with contextual experiences including streaming audio/video, coupons, special offers, contests and social sharing,
Media consumers are the perfect target market to engage at retail via mobile devices.
Studios market new releases via exclusive screening events simulcast in their entirety to all network locations on Friday evenings.
Events include product giveaways with special pricing for featured & related products.
Live in-store performances are captured and then streamed to each of our network locations.
Sponsors attach their brand to the performing artists and reach media consumers across the US. Performances are shared on stores’ and consumers’ social media presences.
“The digital-out-of-home (DOOH) market is reimagining the classic advertising experience. What's novel about DOOH is that, unlike internet or mobile advertising, it allows advertisers to reach target audiences in a specific, real-world context instead of interrupting an internet user's online experience with an ad. It is focused on marketing to consumers when they are "on the go" in public places. Because it is location and context specific, the technology has the opportunity to give people the right message, in the right way, at the right time in a format that's automated, dynamic and interactive.”
“Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. Zenith forecasts that DOOH will grow faster globally than all other buying methods, and Price Waterhouse Coopers predicts that DOOH advertising revenues will overtake traditional media spend in 2020, growing at a rate of 15% a year for the next four years.”
“DOOH media is the second-fastest growing ad medium because the industry continues to add value to the entire advertising equation by utilizing the latest digital media hardware and software with cutting-edge digital screens equipped with location-based networking and audience measurement capabilities. As consumers continue to access more media outside the home and use more ad-skipping & blocking technology, brands will increasingly turn to DOOH to engage target consumers near the point of decision.”
“Digital-Out-of-Home advertising revenue achieved a historic high in 2016, according to the Outdoor Advertising Association of America. Approximately 25 percent of the top 100 spenders in the category are tech companies like Apple, Google, Snapchat and Facebook.”
“In 2017, Nielsen revealed that DOOH ads prompted more online activity per ad spend than any other offline medium, with mobile technologies like NFC, AR and QR codes being used to drive sales and brand, … delivering the right message to the right person at the right time.”
Planners are more likely to recommend DOOH media in the future if they:
Source: Digital Place-Based Advertising Association